When retail gets creative

noir-gazol-paris

It’s high time to reinvent the shopping experience and find new ways to connect with the customer. This is what happens when you don’t limit your imagination. Take a look at this French experience.

Last July, I was rushing out from a meeting in Paris in the Sentier, when I bumped into this cute shop on a tricycle.

As it turned out, NOIR GAAZOL is a quite innovative concept combining online shopping with an original off-line experience. It’s a concept store on wheels!

Not only do they hit the road by trike to meet their clients, as on the picture, but they also have what they call their « road shop » which is basically a truck converted into a concept store (the « gaazol » in their name refers to the gas oil used for the truck!).

The range of items they sell is not very wide but fun & witty.

When creativity reinvents customer experience!


Written by


Cathy Becq - Editor
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