The pirate’s dilemma

  • pirates-dilemma-uk-cover

Learn how youth culture drives innovation and is changing the way the world works.


Great book that opens up your mind to another world of possibilities!

How do you start a movement with a marker pen? What’s the connection between the nun who invented disco, and file sharing? How did a male model messing with disco records in New York in the 1970s influence the way Boeing design airplanes? Does hip-hop really hold the secret to world peace? How did three eleven-year-olds revolutionize the video game industry by turning Nazis into Smurfs? And what’s going to happen to Nike when it’s possible for kids to download sneakers?

The Pirate’s Dilemma tells the story of how youth culture drives innovation and is changing the way the world works. It offers understanding and insight for a time when piracy is just another business model, the remix is our most powerful marketing tool and anyone with a computer is capable of reaching more people than a multi-national corporation.

True to the book’s philosophy, you can either buy the physical version or download it at the price you pay for it is entirely up to you!

Matt Mason is currently Executive Director of Marketing at BitTorrent. Previously, he was pirate radio and club DJ in London, and founding Editor-in-Chief of the music magazine RWD. He’s also the writer and producer of TV series, screenplays, comic strips, apps and records.

£ 18.99
select this book